About Anthony

more than just another life coach

My Warrior Phoenix

I remember being taken into a private room with doctors and surgeons and being told that my gorgeous boy wouldn’t be receiving his life-saving operation. They explained that sometime before the scheduled procedure, he had lost oxygen to his brain. This meant he would have no sight, no movement, and no speech.

The only decision left to me was to choose the time that day when we would turn off the life support machine. That was the worst moment of my entire life—holding my young baby boy in my arms as they turned off the machine, feeling him drift away in his daddy's arms while I tried to console his mum. I stayed strong for everyone, even for myself, for as long as I could, bottling it all up. Then... BANG—about three weeks later, I went off the rails.

I lost my business, my home, and my relationship, and ended up living in a hotel on my own, feeling lost and dying inside. After about five weeks of self-destruction, I woke up and realized that something inside me had changed. Something had died, but something even greater had come alive—a powerful energy to help others. This was the beginning of my journey in coaching. I eventually became fully qualified, joined the ICF, and became an internationally accredited coaching master—a profound movement in my life.

Battles With Addiction

Where do I start? Cocaine gave me everything and took it all away ten times over. I was using around 5 grams a day, every single day, for years. I got caught up selling it on a large scale, too. I tried everything to stop — rehab, group sessions, counseling, even acupuncture. The list goes on. At the same time, I was gambling on a massive scale. For example, one day I started with 1,000 pounds, won 120,000, and lost it all within three hours. I was constantly sabotaging my life, trying to numb myself from my own feelings.

Then one day, I got hypnotized and learned about the brain and the mind — how powerful they truly are. And then, just like that, I was clean and free from gambling. I did lapse a few times for short periods, but now I'm fully clean and sober. Throughout my life, I struggled with addictions — drugs, alcohol, gambling. But I was always told, "once an addict, always an addict." That's absolute nonsense. That mindset implies you'll never be free of your demons, that they'll always be hovering over you.

But trust me, you can change your mindset and beliefs, and that will transform your identity. My identity now is: forget drugs; I’m the king of life coaching. That's who I am — not my past. My past is dead and gone, and I don't hold on to any of it.

Adversity To Abundance

I won't lie—if someone had told me even four years ago that I'd be where I am today, both in life and in who I've become, I would have laughed. My journey has been both tough and exhilarating, marked by the ups and downs of building a successful business and, at one point, leading a team of over 200 people. But my true calling—the reason I believe I was put on this earth—is to coach.

I carry the scars, the tears, and even the time spent in prison, all to help others and transform lives. There is no other coach like me; I don't just teach from textbooks, I teach from real-life experience. I feel immense pride when my clients say, "Thank you, Ant, you are an inspiration—you’ve changed my life and my business."

I had never heard words like these aimed at me before, with such emotion and deep gratitude.

Invest In Yourself. Invest In Your Growth.

Jack Parnell

CEO Jack.AI

Having a life coach has been a game changer for me and especially with Ant - I often refer to it as my safe place!

Being a private person it has been very important to me that I feel confident everything discussed is confidential - you feel completely at ease with Ant who has continually helped me on my business journey reframing my mindset as I enter new milestones and chapters in my life.

Thanks for everything Anthony!

Anonymous

Anthony genuinely cares, but he also holds you accountable. He pushes you to face your trauma head-on, but in a way that makes you feel supported and understood. It’s not just about talking through your issues; he gives you practical tools and real strategies that you can actually use in your daily life. I left every session feeling more empowered and clear about my next steps.

Cheers Anthony :)

p.s I also like to way the new community allows you to remain anonymous!